Flexi Software Job Openings

Responsibilities include but are not limited to:

• Manage all aspects of email campaigns, including content, creatives and attention-grabbing subject lines, and measuring results with the goal of continuous improvements in open rates, engagement and ultimately conversions.

• Manage Google Ads/search engine marketing efforts, software listing services such as Capterra/Software Advice, and other avenues to increase our reach and brand awareness among targeted audience(s).

• Create, manage, and continually optimize all inbound marketing campaigns. Ensure campaigns are well aligned with product benefits, target audience, and sales goals.

• Collaborate with marketing and sales to ensure strategic campaigns are optimized at every marketing touch point, including website, social media, sales follow ups, etc.

• Create compelling content such as brochures, presentations, infographics and other creative content to support internal and external sales goals.

• Proactively plan and manage a content calendar, continually identifying new ideas and content opportunities to generate demand/quality leads.

• Maintain websites, keeping updated with fresh content, regular blog posts, strategic internal and external links, and landing pages optimized for conversions based on industry best practices.

• Remain current on digital marketing trends, always searching for new ideas to recommend to management.

• Maintain and grow social media channels with fresh, regular content that adds value to the company’s audience(s) while adhering to brand standards.

• Closely manage agency relationships to ensure efforts are aligned with company strategy and outcomes result in quality leads and ROI.

Preferred Skills:

• Comfortable with tools including Canva, Hootsuite, WordPress
• Experience working in an agency, or managing the agency relationship from the client side
• Knowledge of marketing automation; Pardot a plus
• Knowledge of SEO tactics
• Knowledge of Google Ads and LinkedIn Advertising, and desire to continue growing in these areas

Requirements/Qualifications:

• Minimum 3 years of relevant work experience in the areas of inbound marketing, online growth strategies and/or demand generation for B2B, ideally in technology or SaaS for a financial-minded audience.

• Bachelor’s degree in marketing, communications, business or related. Advanced degree preferred.

• Proven track record of fueling growth and tracking results through strategy and execution of marketing programs.

• Superior written and oral communication skills.

• Multi-tasker with proven ability to shift focus and priorities between multiple product lines with different value propositions and/or audiences.

• Proactive, creative problem solver with an entrepreneurial “can do” work ethic and energetic attitude. Project management skills desired.

• Knowledge of Google Ads and other paid search platforms with ability to manage PPC programs and continually improve upon the ROI of ad spend.

• Social media management experience for B2B; social advertising expertise with LinkedIn.

• Knowledge and proven experience optimizing websites and search engines for lead generation.

• Understanding of Google Analytics, web traffic metrics and social media KPIs.

• Enjoy brainstorming and proposing new ideas for successful marketing campaigns.

• Disciplined, reliable self-starter accustomed to meeting multiple demands in a fast-paced, unsupervised environment.

• Eagerness to continue learning and trying new tactics aligned with business goals.

Flexi provides excellent benefits including paid holidays and paid time off, a 401(k) Plan with company participation, health and dental insurance, life and disability insurance, and a vision discount plan.

Only candidates under consideration will be contacted. No phone calls, please. Principals only. Drug-free workplace.

M/F/V/H EEO